Brighton

Programme

The programme is split into three streams, academic, theory and policy and practical application. Delegates will also be able to select three topic pathways through the conference health, environment and civic engagement. With over 300 presentation slots during the conference the conference will appeal to a range of delegates across numerous sectors.

29 September
9.00-10.00
Registration
The Global Challenge – we are in this together
10.00
Prof Jeff French – Chair’s welcome
10.05
Welcome Speech – Government representative (TBC)
10.10
Professor Philip Kotler – Reducing Poverty through Social Marketing
10.50
Sameer Deshpande / Sudha Tewari – Sharing learning from Social Marketing practice in Asia
11.30
Break – Exhibition and Poster presentations
Where we are now
12.00
Chair’s welcome
12.05
Nancy Lee – Good Works! ‘Inspirational Success Stories from the U.S.
12.30
Seynabou Mbengue – Sharing learning from Africa (title tbc)
12.55
Rob Donovan – Sharing learning from Australia (title tbc)
13.20
Lunch – Exhibition and poster presentations
Choice of Keynotes
14.20
How its done - health
Session 1 – A
Regina Ching
Lessons from Hong Kong
Dr Katherine Lyon Daniel
National Center for Health Marketing
Craig Lefebrve - tbc
Developing worlds convergence
Professor Mike Kelly
The development of NICE guidance
How its done - environment
Session 1 – B
Doug Mckenzie Mohr - tbc
Topic to be confirmed
Ed Maibach
Topic to be confirmed
Tim Jackson – tbc
Topic to be confirmed
Juan Manuel Urrutia
Public private partnerships
15.40
Refreshments – Exhibition and poster presentations
16.10
Choice of 10 seminars
including keynote seminar
 
 
 
 
 
How its done - examples
Keynote seminar
Clive Blair Stevens (NSM Centre) and Nancy Lee
Gerard Hastings - Institute of Social Marketing
Cathy Hall - National Audit Office (tbc)
17.25
Close
Getting to know each other
17.45
Social Event in Brighton
19.00
Drinks Reception – Cambridge Suite in exhibition space
20.00
Conference Dinner
30 September
Making a difference
8.00-9.00
Improving people’s lives
DEBATE ‘The Environment’
Improving people’s lives
DEBATE ‘Health and well-being’
Sharing ideas
8.00-9.45
Marketplace: ‘memory sticks at the ready’ – sharing key documents, resources & tools
Opportunity for delegates to share learning and resources
Poster presentations
Getting professional
10.00
Day 2 Chair’s welcome
10.05
Chahid Fourali Going live: 1st ever national occupational standards in social marketing
10.25
Francois Lagarde - Integrating Social Marketing into Organizational Culture
10.45
Tane Cassidy - Health Sponsorship Council quality improvement process
11.05
Rob Marshall - Strategic social marketing
11.30
Break - Exhibition and poster presentations
12.00
Choice of 10 seminars
including keynote seminar
 
How its done - examples
Keynote seminar
DH examples
13.15
Lunch - have lunch with senior social marketers
14.15
Choice of 10 seminars
including keynote seminar
 
 
 
 
How its done - examples
Keynote seminar
Colin Shevills - Porter Novelli
Ray Lowry - University of Newcastle upon Tyne
Sandrine Raffin - EPODE
15.30
Refreshments - Exhibition and poster presentations
The Future
16.00
Alan Andreasen - 21st Century social marketing
16.20
To be confirmed
16.40
Bill Smith – New Challenges New Futures
17.00
Jeff French - Thanks and the 2nd World Social Marketing Conference
17.05
Close
 
 

Programme correct as of June 2008. The organisers reserve the right to amend the programme.